The idea is this - if we are going into a sizable shit-storm, I want to be short weakest companies. Letting somebody make a picks? Lets see what they can do. So far not very impressive, but it is a bear ETF in a bull market
Here are top holdings as of 4/22/2013. They look bad, so its good!
Other shorts as of 2/5 and 3/31
John Del Vecchio and Brad Lamensdorf are managers. John even wrote a book about short selling. Amazon reviews are pretty good.
Here is Brad talking down FOSL, CTL, GT. Pushing your book, ata boy.