The idea is this - if we are going into a sizable shit-storm, I want to be short weakest companies. Letting somebody make a picks? Lets see what they can do. So far not very impressive, but it is a bear ETF in a bull market
http://advisorshares.com/fund/hdge
Here are top holdings as of 4/22/2013. They look bad, so its good!
http://stockcharts.com/freecharts/candleglance.html?HDGE,DB,TCK,GT,CBT,PVH,FDS,CTL,FFIV,FITB|C|J[$SPX]
Other shorts as of 2/5 and 3/31
http://stockcharts.com/freecharts/candleglance.html?clf,cmg,prgo,vale,dfs,now,coh,win,bhi|C|J[$SPX]
John Del Vecchio and Brad Lamensdorf are managers. John even wrote a book about short selling. Amazon reviews are pretty good.
Here is Brad talking down FOSL, CTL, GT. Pushing your book, ata boy.
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